Aspects of anthropological methods covered are: The module examines the relationship between theory and method within anthropology. We are concerned with the specific techniques that are used by anthropologists as they conduct their fieldwork. This module also draws attention to how ethnographic knowledge produced during fieldwork is both relational and contextual.
First impressions in merchandising Making a strong first impression in merchandising is a critical aspect—whether it is to entice window shoppers at a physical store or those who Types of merchandising essay recently landed on the home page of your website.
Retail merchandisers try to control as many variables as possible, knowing that those first initial moments are what may influence the customer to stay and browse around.
While these physical first impressions may certainly impact that first step into the store, first impressions are increasing formed digitally—through an advertisement on television or Instagram, for example. Similarly, making a strong first impression in digital merchandising is about controlling a variety of variables.
Take site speed, for example. Site search is often one of the first ways a potential customer engages with a site, so making a strong first impression here can lead to a better customer experience and even revenue increases.
Unfortunately, many digital retailers are still asking customers to type in their product search, click submit, and then hope that they stumble on something relevant. For the above reasons, more and more retailers are taking site search seriously.
Our own research revealed that intelligent site search is one area where elite retailers are separating themselves from the pack. Lighting in merchandising Manipulating light is an important part of all types of merchandising. Just as a theatre production uses light to convey moods and highlight characters and scenes, modern merchandisers use light to display products, highlight particular promotions, and even influence the mood and energy of their potential customers.
The use of color plays an important role in purchasing decisions, and lighting can be used to highlight certain colors and even steer customers in certain directions. Apple, for example, is known for using clean white backgrounds to display their steel gray computers—and they keep this consistent whether you are in their physical store or shopping on their site.
This color and lighting contrast conveys modernity and mechanical or technological precision—elements that many people would associate with the Apple brand. Traffic in merchandising Every type of merchandising is influenced by traffic. This can include everything from the foot traffic of customers walking into your retail store to the digital traffic of potential customers visiting particular product pages.
Physical traffic can be influenced by end caps, floor plans, and product displays. Digital traffic can be influenced by search engine optimization, social media, and other digital marketing initiatives. Consider how many major supermarket chains place the milk in the back of the store.
In this metaphor, Crestodina says that understanding your digital traffic flow is critical to understanding how to optimize your site for the customer journey. Merchandising metrics There are many merchandising metrics, and merchandising techniques can be determined by which merchandising metrics are considered the most important.
The sales-per-square-foot metric, for example, is one popular efficiency metric. It determines the ratio of sales to total floor and shelf display space. Jernigan, and Beth E.
Wuest may be a helpful resource. Science plays a large role as it relates to influencing which merchandising techniques will work the best in particular environments and sectors.
The field of merchandising science is about solving retail challenges through the application of data science. As alluded to in a few sections above, successful retail strategy demands a fundamental understanding of human psychology.
Additionally, research from Forrester and others is showing that the rise of eCommerce merchandising means that retailers are increasingly turning to artificial intelligence not only to automate mundane tasks but to deliver more relevant, personalized experiences for their digital customers.
Seeing examples of merchandising is a great way to pull all of your knowledge together. Many of the examples mentioned below are those that will be familiar to you.Marketing Plan For A University Hospital - “University must develop a marketing plan.
A marketing plan is a strategic document that is designed to facilitate the achievement of specific business goals and objectives over a specific time period.
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