This article has been cited by other articles in PMC. Abstract The obesity epidemic cannot be reversed without substantial improvements in the food marketing environment that surrounds children. Food marketing targeted to children almost exclusively promotes calorie-dense, nutrient-poor foods and takes advantage of children's vulnerability to persuasive messages. Increasing scientific evidence reveals potentially profound effects of food marketing on children's lifelong eating behaviors and health.
Share on Facebook Americans embrace fast food because it fits well with the busy pace of everyday life, and because it looks and tastes good.
Marketing is continually evolving, but there are some basic strategies the industry uses to sell fast food. Fast food restaurants often appear in clusters, but individual chains also open multiple restaurants within short distances.
A continual trail of highly visible brand names and logos has become part of the landscape where people live, work and play. The uninterrupted access to fast food reinforces brand recognition and underscores the ease and convenience that are hallmarks of the industry.
Value and Affordability Fast food marketing reacts to the moods and needs of customers, and while emphasizing value and affordability have always been part of the industry's overall strategy, those product qualities have become even more important in a tight economy.
Two-for-one coupons, combination meals with free drinks or side orders and senior discounts also bring in customers concerned with costs. Some companies acknowledge maintaining quality at rock-bottom prices is a challenge.
Still, affordable prices are a potent marketing tool. Social Responsibility Marketing Some companies have developed green advertising campaigns to highlight reductions in packaging and the use of recycled materials.
Through marketing, the fast food companies have presented themselves as socially responsible businesses that share the public's concern about health and the environment. Social responsibility marketing is aimed at consumers who try to make purchases that reflect their values.
Fast food companies use social responsibility marketing to convince consumers they can buy their convenient and affordable products without compromising their values.
Health Conscious Marketing The fast food industry has been criticized for menus that offer processed foods high in fat, and packaging that generate tons of waste. The industry has responded with ads featuring whole foods purchased from American farmers, and fresh, low-calorie menu options geared toward health-conscious consumers.
Evolving fast food menus are delivering more options to a health conscious marketplace.The excerpt from fast food nation that best illustrates the use of the rhetorical appeal logos is: the labor practices of the fast food industry have their origins in the assembly line systems adopted by american manufacturers in the early twentieth century.5/5(8).
Fast food restaurant franchisees and owners use many advertising techniques to reach customers of all ages. Brand awareness, budgets and target market play a major role in the techniques a brand.
There are many types of direct advertising in schools, such as soft drink, fast food, or snack food corporate logos on athletic scoreboards, sponsorship banners in gyms, ads in school newspapers and yearbooks, free textbook covers with ads, and screen-saver ads .
Write a short response to the fast food industry, in the voice of Leidner, which points out the dangers of this policy toward employees. Referencing this chapter, appeal to both the logos . Jan 11, · The Fallacies Of Fat In his new book Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease, endocrinologist and .
Jul 31, · continue to consume racist food products Corporations all over the United States use "Indian" names, and companies have logos and trademarks with "Indian" themes. From the blue-eyed woman in "Indian Princess" garb on the door of the trucks of the "Navajo" trucking company to the "Indian princess" depicted on the Land 'O Lakes butter packages Author: macon d.